Happy Birthday To This Blog: A Statistical Review of Year 1

by Rich Vetstein on August 12, 2010

in Blogging, Real Estate Marketing

It’s been a year since we launched this Blog in its current form, and it’s been an amazing year. I remember getting giddy over 30 hits in one day; now we get thousands. Good times.

The fun part about having a Blog is analyzing the statistics, which can be a bit addicting, like when I used to play Strat-O-Matic baseball at overnight camp. So here are some stats crunching from the last year:

  • 274,873 total page views
  • Busiest month: April 2010: 49,145 page views. See below for why.
  • Busiest day: April 15, 2010–4,500 hits. This was tax day, and most people were searching about the Mass. flooding tax extension.
  • 2.9 average pages per visit
  • 20% bounce rate (the percentage of visitors who leave the site after only one page visit–the lower, the better)
  • 2:24: average time on site (shows you only have a limited attention span for readers–keep posts short and to the point).
  • 83% of visitors are new to the Blog
  • 79% of traffic came from search engines; remaining 21% came from link referrals (Facebook, Twitter) and direct traffic
  • Visitors came from as far away as Australia, Brazil, China (got around the censors), India, and Malaysia.

Top Posts For The Year

  1. New Strict FHA Condo Lending Rules Sure To Chill Sales
  2. The Catch 22 Impact Of The New Fannie Mae Condo Rules
  3. There’s Nothing Standard About the Massachusetts Standard Purchase & Sale Agreement
  4. Short Sales Get Boost From Obama Treasury Guidelines

Blog Platform: WordPress; Theme: Thesis

But Have You Generated Business From Blogging?

Of course, the million dollar question is whether blogging has resulted in leads and business. Without divulging actual numbers, I can say emphatically HELL YEAH! In fact, I estimate that leads generating from this Blog account for at least 40% of all new business development for my firm, the Vetstein Law Group, and to our sister company, TitleHub Closing Services.

It’s an investment in time mostly, but I love to write, I’m a bit of a techie, and I love learning about new things in my industry. If that appeals to you, consider starting a blog, like many of my Realtor and attorney friends have done or are considering now. Plus, the real estate business is very much oriented to online marketing and social media.

I can help you get going.

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