It’s been a year since we launched this Blog in its current form, and it’s been an amazing year. I remember getting giddy over 30 hits in one day; now we get thousands. Good times.
The fun part about having a Blog is analyzing the statistics, which can be a bit addicting, like when I used to play Strat-O-Matic baseball at overnight camp. So here are some stats crunching from the last year:
- 274,873 total page views
- Busiest month: April 2010: 49,145 page views. See below for why.
- Busiest day: April 15, 2010–4,500 hits. This was tax day, and most people were searching about the Mass. flooding tax extension.
- 2.9 average pages per visit
- 20% bounce rate (the percentage of visitors who leave the site after only one page visit–the lower, the better)
- 2:24: average time on site (shows you only have a limited attention span for readers–keep posts short and to the point).
- 83% of visitors are new to the Blog
- 79% of traffic came from search engines; remaining 21% came from link referrals (Facebook, Twitter) and direct traffic
- Visitors came from as far away as Australia, Brazil, China (got around the censors), India, and Malaysia.
Top Posts For The Year
- New Strict FHA Condo Lending Rules Sure To Chill Sales
- The Catch 22 Impact Of The New Fannie Mae Condo Rules
- There’s Nothing Standard About the Massachusetts Standard Purchase & Sale Agreement
- Short Sales Get Boost From Obama Treasury Guidelines
Blog Platform: WordPress; Theme: Thesis
But Have You Generated Business From Blogging?
Of course, the million dollar question is whether blogging has resulted in leads and business. Without divulging actual numbers, I can say emphatically HELL YEAH! In fact, I estimate that leads generating from this Blog account for at least 40% of all new business development for my firm, the Vetstein Law Group, and to our sister company, TitleHub Closing Services.
It’s an investment in time mostly, but I love to write, I’m a bit of a techie, and I love learning about new things in my industry. If that appeals to you, consider starting a blog, like many of my Realtor and attorney friends have done or are considering now. Plus, the real estate business is very much oriented to online marketing and social media.
I can help you get going.
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